Hit 'print' and you'll kill a cute leaf turtle
Hill, Holliday enters the popular "stuff that resembles other stuff" sub-genre by touting a corporate recycling program to all U.S. employees of healthcare giant Covidien. The posters were wisely printed on recycled stock to avoid snarky blog comments from people like me. There are screen savers too, just in case Covidien staffers are allowed to use computers in their eco-friendly wonderworld. The campaign shows leaves grouped to resemble fish, butterflies and turtles. Mullen used a similar turtle gag — with a leaf, no less! — in an ad last year for the New England Aquarium. I dunno, this kind of campaign just leaves me flat. I'm sorry, that line was my only reason for writing this post, and I'm not taking it back. Hat tip to Ads of the World.
—Posted by David Gianatasio
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February 20, 2009 in Environment, Gianatasio, Hill Holliday | Permalink
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Comments
Good use of the word 'flat'.
Posted by: Unconcerned Citizen | Feb 21, 2009 9:29:48 AM
Thanks for this, I printed out loads of copies of the pic for my friends at the office.
8-)
Posted by: On the Money | Feb 21, 2009 4:34:46 PM
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