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Lay's ads in Canada proving truly explosive
"Just potatoes, all-natural oil and a dash of salt." That's the voiceover line delivered right before the tagline, "Happiness is simple," in Canadian agency Juniper Park's campaign for Lay's potato chips. Well, maybe there's a little something extra in those chips, because the spots are getting trippy in a most righteous way. First, we were treated to the surreal office-filled-with-blow-up-dolls opus. Ah, a happy office indeed. Here, we have a farm-belt setting for "Fireworks," which (perhaps unintentionally) seems to skewer the predictably happy commercial formula with a so-hokey-it-works climax plucked from every junk-food addict's dream. Two memorable Lay's commercials in as many days? I don't think there were that many in the previous 20 years. |
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February 11, 2009 in Canada, Gianatasio, Juniper Park, Lay's | Permalink |
Comments
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anyone know what the music is for this and the other lay's commercial. any help would be great. thanks.
Posted by: adguy | Feb 11, 2009 9:48:27 AM
music for this spot is by a band called Slow Club "Drinking, Thinking, Sinking, Feeling". You can get it on iTunes.
Posted by: andrew | Feb 11, 2009 12:37:55 PM
I love it! Makes me want to go buy some Lays.
Posted by: adlover | Feb 11, 2009 6:33:37 PM
I lit up a potato and it didn't crackle or pop into a Lay's chip — it just sat there engulfed in flames. Then, I sparked a bag of Lay's and the fire-fumes from the plastic bag made my cat sneeze. I'd bet the butane in my lighter that those fireworks in the commercial were done in post.
Posted by: Unconcerned Citizen | Feb 11, 2009 9:11:49 PM
A brilliant spot that cleverly allows you to feel better about the brand (it's only 3 ingredients), while evoking wonderful memories that everyone who's ever eaten Lays shares.
I haven't thought about Lays in quite a while, and certainly can't recall any memorable advertising in a long time (ok, never) - but this one is a keeper.
Hats off to the team behind this. :)
Posted by: james | Feb 16, 2009 11:50:18 AM
