Warm up with heated ads from Tylenol ColdDeutsch, Fuel Outdoor and OSI put heating units on Metro Lights displays in New York, Chicago and Philadelphia to tout Tylenol Cold Warming Liquids. According to Deutsch: "Fuel's heated Metro Lights will be placed at eye-level in places where people can interact with the unit, specifically targeting areas such as parking garage entrances where people are looking for a quick warm-up throughout the winter." Unfortunately, the folks on the street who need that warmth most—the homeless—will probably be shooed away by security or the men and women in blue. Judging by the sorry trajectory of the economy, however, the ranks of those without shelter could swell to frightening proportions. Soon, there'll be no one left to shout, "Move along!" So, perhaps Tylenol would be good enough to leave those heaters running for a while. They might ease more pain than anyone imagined. |
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February 12, 2009 in Gianatasio, Health, Tylenol | Permalink |
Comments
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Whoever's selling the heated units to agencies is doing a good job. So far, tylenol, stoffers and quaker oatmeal all have done them
Posted by: oat soda | Feb 12, 2009 2:58:49 PM
The problem if homeless people hang out by it, the product might give people a bad vibe. Sub contiously they may stay away from the actual product because the "bad" image it projects with the hobos huddling around it.
Posted by: voip affiliate program | Feb 12, 2009 8:12:33 PM
translation of the above post: "man i should have thought of that."
Posted by: tim | Feb 12, 2009 8:20:55 PM
hello friend excellent blog thanks for sharing
Warm up with heated ads from Tylenol Cold
Posted by: Generic Viagra | Dec 10, 2009 9:01:34 AM



