Yeah, killing a child will weigh on your mind

Having a good Monday so far? Well, here's a reliable downer for you: yet another British anti-speeding PSA featuring a dead kid! In the new spot, the U.K.'s Department for Transport, which specializes in dead and wounded children, shows a man being haunted by a boy he's killed while speeding. British road-safety minister Jim Fitzpatrick tells the Guardian that the point of the unsettling spot is to make viewers "consider the consequences of speeding" and think about "what life is like for the driver who kills because [he is] in a rush to get home." The newspaper sees echoes of The Sixth Sense here, though why anyone would base anything on an M. Night Shyamalan film is a mystery. Aren't there any good movies available to model this campaign after? Of course, now that I say that, they'll make a seat-belt ad based on Sophie's Choice.

—Posted by David Kiefaber

February 2, 2009 in Europe, Kiefaber, PSAs, Road safety | Permalink