Disabled dancer going with the flow for Visa

Saatchi & Saatchi London created this fun new spot as part of its European "Life flows better with Visa" campaign. It stars Bill Shannon, a freestyle dance artist who was born with a degenerative hip condition and has come up with a fascinating way of dancing on crutches. Some are ragging on Saatchi for essentially copying a music video by the band RJD2 that also features Shannon. And that's a fair point, though it's still nice to see Shannon getting a wider audience through advertising. Visa has posted a behind-the-scenes video from the shoot to its YouTube channel. And check out a short documentary about Shannon here.

—Posted by Tim Nudd

March 11, 2009 in Europe, Finance, Nudd, Saatchi & Saatchi, Visa | Permalink

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This video is really beautifull!!!
they were so lucky to find a sunny day :)

Posted by: Swordfishmedia [michele] | Mar 12, 2009 9:03:42 AM

Done. great coverage for Bill Shannon, who is a legend, but come on Saatchi, almost identical to the music video? copy cats... so any NEW ideas out there?

Posted by: B | Mar 12, 2009 8:30:46 PM

That endline is too close for comfort to BBH's 'Glide through life' for Barclaycard featuring the water chute.

But hey, Saatchis are back according to Head of Planning Richard Huntingdon, so what do I know?

Posted by: tonimoroni | Mar 14, 2009 1:53:20 PM


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