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It's a hog-eat-hog world in latest Boost spot
Boost Mobile is covering all the distasteful bases with its "Unwrong'd" campaign from 180LA. Following the earlier ads with the unhygienic coroner and the hirsute woman cyclist, we have this spot featuring a couple of pigs stuffing themselves on a giant ham at a restaurant. "You think that's wrong?" one of them asks. "We're just enjoying the flavors of a fallen friend." Digging on swine, he adds, isn't as wrong as getting a raw deal from your cell-phone company. Physically, these pigs look like extras from that old Trojan campaign, but their sensibility is more in line with Chicago's favorite cannibalistic spokescreatures, Moo and Oink. |
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March 4, 2009 in 180, Boost Mobile, Freaky, Nudd, Telecom | Permalink |
Comments
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Arnold Ziffel would have been proud.
http://www.tvland.com/shows/greenacres/character5.jhtml
Posted by: Unconcerned Citizen | Mar 4, 2009 10:23:58 AM
Well, I get it I suppose. Follow the trend to increasingly outrageous and inappropriate humor that went from the Simpsons to South Park to Family Guy and target Gen-Y consumers. The question is whether the trick works in a TV spot. If you put two pigs chowing down on the smoked butt of a former buddy in an episode of Family Guy I'd find it hilarious, yet in the Boost spot it seems disquieting. In terms of branding, Boost has to know that they will alienate some pretty hefty segments of the market with this spot and the one with the bicyclist who should braid her armpits. What I do know is that the overwhelming majority of people I've spoken with who have sees and remember the spots have no idea what the product is. A case of the creative overshadowing the message?
Posted by: Bob Mattson | Mar 12, 2009 3:02:28 PM
