Adidas's NBA stars finally make it to college

Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the college teams of today: Kevin Garnett at UCLA, Dwight Howard at Kansas, Tracy McGrady at Louisville and Josh Smith at Pitt. See all four ads here. It would have been fun to see Kobe Bryant, another college dodger, in this kind of situation, though of course he's ex-Adidas and now shills for Nike. Via American Copywriter.

—Posted by Tim Nudd

March 12, 2009 in Adidas, Basketball, NBA, Nudd | Permalink

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What, No LeBron James at Ohio St?

Oh right he was the first ever to lose eligiblity IN HIGH SCHOOL cuz he tried to DROP OUT to join the NBA.

Posted by: glenn | Mar 12, 2009 2:36:06 PM

Who was the ad agency behind these Adidas ads?

A.B.
www.insidethatad.blogspot.com

Posted by: A.B. | Mar 12, 2009 2:54:05 PM

actually, LeBron isn't an adidas athlete nor is OSU an adidas school.

Posted by: JB | Mar 12, 2009 8:13:27 PM

It's funny that none of these schools will actually win the whole thing. It's also funny that AdFreak deleted my other comment.

Posted by: Trott Felipe | Mar 14, 2009 12:38:09 AM

I stand corrected (by myself). I posted the other comment on the post with the 4 videos.

Posted by: Trott Felipe | Mar 14, 2009 12:39:00 AM

Adidas could have saved mucho moola (not to mention the hassle of arranging a shoot around the busy schedule of a pro athlete) by filming an empty chair/desk in a classroom.

Posted by: Unconcerned Citizen | Mar 14, 2009 10:39:21 AM


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