Kids' characters fall from grace in soda ads
This new ad campaign from the La Familia agency in Chile for some kind of soda isn't very kind to beloved children's characters. Here we have a guy who's returned from an afternoon of delighting children as Barney, and is digging into his carton of smokes and collection of skin mags. See the full ad here. Another ad shows a Teletubbie taking a leak in a Trainspotting-like bathroom. Somehow this "0% fantasy" notion is meant to make the soda appealing. Despite the grim outlook, the artwork is pretty fantastic, with the bloodstained wall behind the bathroom's broken mirror in the Teletubbie ad one of many killer details. I'm not sure why they focused on PBS characters who peaked in popularity 10 years ago, or why they draw on examples from mass media at all. But who cares! This fun concept has legs, and with any luck, Big Bird and Oscar the Grouch will be next. But not Snuffleupagus. He's real, dammit! God, I need another Coke. Via Ads of the World. |
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March 26, 2009 in Gianatasio, Soda, South America | Permalink |
Comments
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Ugh! The scary thing is that teletubby set his head on that nasty puddled floor. Nightmarish! This campaign makes me think of a drunken mall Santa late x-mas eve.
Posted by: redsquid | Mar 26, 2009 6:02:18 AM
0% Sugar
0% Additives
That's so American! Only to find out that aspartame and other synthetic sweeteners in fact ARE additives and, more importantly, are much deadlier that sugar.
Posted by: Darius cel Tulbure | Mar 27, 2009 8:06:10 AM
