Mob rules in latest 'Truth' anti-smoking ads
Does the American Legacy Foundation still exist? Does it still do those "Truth" anti-smoking ads? Does anybody care anymore? Unfortunately, it appears the answer to all three questions is yes, since I'm writing about the group's latest effort, which is called "The Infectors." The work features five video vignettes exclusive to MTV. In the spots, a menacing mob of 100 red-shirted jerks obnoxiously interrupts everyday activities to warn people about the dangers of smoking. Maybe the mob should eat fewer gummy bears (a motif of the first spot) and just chill. This is the age of conversational media engagement. No one likes being interrupted, let alone "invaded," no matter how noble the cause. Interruption is so 2004. If I were set upon by that mob during my daily run for scratch tickets, I'd need to take up smoking on the spot just to recover from the shock! —Posted by David Gianatasio |
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March 24, 2009 in American Legacy Foundation, Anti-smoking, Gianatasio, Truth | Permalink |
Comments
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The "Truth" campaign just gets more and more obnoxious with each new execution.
Posted by: An ad guy | Mar 24, 2009 11:19:37 AM
I like some of the Truth spots, but this one is just too over the top.
Posted by: Cory O'Brien | Mar 24, 2009 12:10:59 PM
interruption is so 2004. good, good, goooood point.
Posted by: gica trierweiler | Mar 24, 2009 3:07:46 PM
the thing is - this is an old campaign, right? didn't these come out in like 2002?
Posted by: jim | Mar 31, 2009 1:26:38 AM
