New Baskin-Robbins ad a bit of a car wreck
Cliff Freeman and Partners scoops up (ha!) a tepid try at humor in this spot for Baskin-Robbins. During Dad's driving lesson, a teenage girl smacks into another car in the driveway. That's OK, Daddy will still take her to Baskin-Robbins. Maybe a few diction classes would cure her of that weird Valley Girl accent. Whatever. The spot's about as bland as a dish of the company's vanilla ice cream. It's a far cry from Cliff Freeman's classic Little Caesars "Pizza Pizza" spots of yore. Yes, it's unfair to judge an agency based on work it produced for a different client more than a decade ago. But given the expansion of my waistline during that same period, at least partly due to Baskin-Robbins and Little Caesars, it's tough to feel sympathetic. |
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March 30, 2009 in Baskin-Robbins, Cliff Freeman, Gianatasio, Ice cream | Permalink |
Comments
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I thought Baskin-Robbins had filed for bankruptcy.
Posted by: Unconcerned Citizen | Mar 30, 2009 9:08:09 AM
What Valley Girl accent? I live in the OC so I know a Val when I hear one.
Posted by: BeachBumRAP | Jul 13, 2009 10:16:14 PM
