New Mars candy bar Fling plays hard to get
BBDO created this commercial for the U.S. launch of Mars' Fling candy bar. A guy and gal appear to get hot and bothered in a dressing-room stall, but all is not as it appears. This is supposed to illustrate the tagline: "Naughty, but not that naughty." Frankly, the spot's logical, but not that logical. At the end, the woman nibbles on the product and makes a "thinking-sexy-thoughts" face. Does the Fling bar turn chicks on? If so, shouldn't they market it to men? Then, a woman's sultry voice says the candy has "less than 85 calories per finger." Calling them "fingers" is weird, too. Are we supposed to wonder where they've been? I'd like to check out that groovy boutique, though, because they sure don't let the opposite sexes change right next to each other at Marshall's. Though you can find half-eaten chocolate bars in there sometimes. |
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March 30, 2009 in BBDO, Candy, Fling, Gianatasio, Mars | Permalink |
Comments
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Why. Is the chocolate. Shimmery. Damnit. We're women, not magpies.
Posted by: Anna | Mar 31, 2009 12:14:27 PM
Best Candy Ever! seriously. besides twix.
Posted by: dylan | Apr 10, 2009 12:49:11 AM
I find the commercial crude and am sorry to hear that the bar is made by MARS and that they would make such a commercial. I wasn't going to buy the bar because of the commercial, now I don't want to buy any MARS products.
Posted by: Sandra | May 15, 2009 6:50:22 PM
All that Glitters is not Gold - apparently the beginning of glittery sweets are next - sounds like the girls with the shimmer dust are bored and standing way to close to their chocolates.
Posted by: T. Denbeck | Jun 15, 2009 4:36:26 PM
This is a stupid advertisement. Demeans women and makes a man appear to be stupid. Too bad I was going to buy your candy because I have always supported Mars. I have to rethink this. Your advertising is offensive and the girl appears to be a bitch.
Posted by: Mel | Sep 29, 2009 11:03:56 PM
Sorry for the actress, but she appears to be a bitch. Poor example to women. The guy is just an innocent victim. No more Mars.
Posted by: Mel | Sep 29, 2009 11:05:38 PM
Who is the hot babe?
Posted by: Ronald | Nov 12, 2009 4:33:55 PM
Disgusting tease. Where's the glory hole? Looks like they're in voting booths.
I've seen this ad maybe a hundred times, but didn't know what brand it was selling!
Posted by: Dread | Nov 12, 2009 4:36:36 PM
