PlayStation thinks Dustin Pedroia is a hack

There's so much to enjoy in this new "Dustin vs. PlayStation" campaign by Deutsch for the MLB '09: The Show video game. First, it's got Dustin Pedroia, the unlikely American League MVP and just-as-unlikely pitchman, arguing with the makers of the game over how it's been programmed: namely, that his avatar can't hit the high-and-inside fastball. The Red Sox second baseman insists he can indeed hit it, and he wouldn't be polishing his MVP trophy if he couldn't. Even better: His nemesis in the campaign is PlayStation's "director of game accuracy," played by the hilarious dude from the Holiday Inn commercials—the one who tells his buddies to "bring it down a notch" when they're hassling Joe Buck in the hotel bar, and who later falls asleep in the tanning bed. The PlayStation channel on YouTube currently only has these two spots: the "Dustin vs. PlayStation" ad above and the "Joe the Fan" spot below (possibly starring David Gianatasio in the role of Joe). There are a bunch more on the way. Hopefully the Holiday Inn guy will make whale sounds in at least one of them.

—Posted by Tim Nudd

March 17, 2009 in Baseball, Deutsch, Jerry Lambert, Nudd, PlayStation, Video games | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.



Yeah, this is just super-fabulous sportball game crap advertising. woo hoo.

Posted by: BobH | Mar 17, 2009 8:35:00 PM

I agree with the original post...this guy may be the best actor to do ads in a long time...and I think he's better here doing straight faced hatred of pedroia than he was being a clown for Holiday Inn

Posted by: glenn | Mar 18, 2009 3:39:15 PM

Again with the racial stereotype

Posted by: Andrew | Mar 18, 2009 8:55:24 PM

I like the one for the other game better. The video game for this one is better though

Posted by: Ringer | Mar 19, 2009 2:27:28 AM

Joe the fan is Nick Di Brizzi Jr. not David Gianitasio.

Posted by: Nick D. | Apr 19, 2009 3:53:04 PM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.