Tylenol PM wall-sheep will help you drift offDeutsch is doing some pretty clever projection advertising for Tylenol PM around New York City. The video here, from Flickr users Steve and Sara, shows a parade of sheep bouncing off a "Sleep tight" headline on a blank wall in Brooklyn. The New York Times has a short piece on another execution in Manhattan's Chelsea neighborhood: The projection there shows a bunch of apartment windows; the closed ones represent Tylenol PM users, while the open ones show people trying like hell to will themselves to sleep. It's a cool idea and effect. The only downside, according to the Times, is the roar of the portable generator needed to run the projector—not itself something conducive to sleep. |
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March 11, 2009 in Deutsch, Kiefaber, Pharma, Tylenol | Permalink |
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That rocks so much more than a traditional billboard.
Posted by: Rebecca Cullers | Mar 12, 2009 1:39:05 PM
