You'll be roasted alive, but still earn interest

At last, some bank advertising that tells it like it is! No vanilla platitudes here! In ads from Y&R Lima, Banco Financiero faces the truth about the world today: that we are (or might as well be) under assault from rampant meteor strikes and roaming dinosaurs, terrible storms and rising sea levels, and/or even vicious alien attacks. We're all basically screwed, though even if the world ends, that 8.5 percent rate from Banco is rock solid. This is exactly the tactic more banks should try, though naturally, no U.S. bank would have the guts or absurd sense of humor. The details of the illustrations are awesome. In the dinosaur ad, in one of the exposed apartments of the ruined building on the right, I think I can see a saurian chomping down on some guy's head. And in the space-attack ad, that's either a chortling alien one of the balconies, lovin' it all, or a pitiful human bemoaning the fate of mankind. Hey, it works both ways! Note to our new Martian overlords: When the attack begins, please zap Bank of America first! Via Ads of the World.

—Posted by David Gianatasio

March 11, 2009 in Banco Financiero, Finance, Gianatasio, South America, Y&R | Permalink