Zippo rules like Satan in garbage wasteland
Can print ads depicting a sooty, charred, burned-out wasteland sell lighters? In this campaign from Brunner, Zippo says yes! See the full version of this ad here, and another one here. Like the shop's past work for the brand, the new effort is eye-catching and memorable, but perhaps not in a good way. If Hieronymus Bosch (Google him, people) had been hired to come up with a fire-safety or anti-smoking campaign, these grimy, arid, almost apocalyptic visuals (note the devil's head on this Zippo) might have been the result. "Disposable. Just another word for garbage," it says at the bottom. The overall effect calls to mind (and nostril) the noxious stench of smoldering trash at the city dump. Ignited by Zippos, perhaps? No matter how you spin it, that stinks. |
|
March 6, 2009 in Brunner, Gianatasio, Zippo | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Ladies & Gentlemen - this is how you get people to click to your blog and make comments in the age of RSS readers - a killer headline.
Posted by: Jetpacks | Mar 6, 2009 9:59:53 AM
I disagree, as I like the ad. They've already gone down the 'Zippos are cool' route, so why not try the green route as well? Seems like a fit, and a lot of the eco-ads are grungy and dirty anyways, so they're just keeping with the theme.
Posted by: Cory O'Brien | Mar 6, 2009 2:09:05 PM
I'll second Cory's comment. It's eye-catching and has immediacy. The rest just strikes me as overthinking the ad.
Posted by: J | Mar 6, 2009 4:50:55 PM
Thanks for assuming we don't know who Bosch is, too. Nothing like bashing an ad AND assuming your readers are idiots.
Posted by: Chris | Mar 7, 2009 2:07:14 PM
