French condoms can leave bizarre tan lines

HANSAPLAST

Who better than the French to unfurl some cheeky fun in the prophylactic category? TBWA's ads for Hansaplast long-pleasure condoms have a beach theme, and though the gals keep their swimsuits on, those handprints suggest they were probably removed (or subverted) at some point for a decent (or maybe indecent) length of time. Said indentations imply a midday frolic in plain sight, but this is France, so probably nobody cared. At any rate, these ads are more naughty and playful than recent U.S. efforts by LifeStyles (frantic but soft-core) and Trojan ("stimulus package" line cute, but patriotic theme patently unsexy). As for Hansaplast ... whoa! What's that blonde been up to? Her priceless, world-weary expression says it all. Ooh, la la! Via Ads of the World.

—Posted by David Gianatasio

April 9, 2009 in Condoms, Europe, Gianatasio, TBWA | Permalink

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.



That's a pretty fantastic ad campaign. Only in France, huh?

Posted by: Adam & Eve, Adult Sex Toys | Aug 22, 2009 8:04:17 PM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.