« Hershey builds its own factory of happiness | Main | Upload-your-photo campaigns refuse to die »


Is Sprint's ad the first inspired by a widget?

I'm glad to hear I'm not the only nerd who loved Sprint's "Now" widget, which debuted in November. Apparently the lighthearted and mesmerizing tool was such a hit, Sprint turned it into the swank new ad shown above. If you haven't already, check out Eleftheria Parpis' writeup on Adweek.com about the campaign by Goodby, Silverstein & Partners. So, what will be the next widget to inspire a big-budget TV spot? My vote goes to the Blog and Website Cuss-O-Meter.

—Posted by David Griner

April 8, 2009 in Goodby, Silverstein, Griner, Sprint, Telecom | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.


Love it! Apparently Twitter even got a bump after this ad debuted, so people were definitely paying attention.

Posted by: Cory O'Brien | Apr 8, 2009 12:48:54 PM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.