Novak Djokovic irresistible in Head.com ad
Serbian tennis star Novak Djokovic, the world's third-ranked player behind Rafael Nadal and Roger Federer, gets extremely loose in his first major outing for sports brand Head since the equipment and apparel company signed him in January. His nickname's Djoko, with a silent "D," and he's certainly more fun on camera than Federer, whose performance in that '70s-themed Gillette ad with Tiger Woods and Derek Jeter was as wooden as an antique racquet. In the Head spot, there's a cute set-up with Djoko going into the stands mid-point for some over-the-top flirtation with an attractive fan, and still having time to return his opponent's shot. The spot tries a bit too hard to be "outrageous" with nipple tassels and a recreation of a scene from Flashdance. Even so, it's extremely likable, and I didn't regret hanging in for the entire two minutes. If Head ever casts Anna Kournikova in a similar scenario, hopefully they'll keep the tassels. |
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April 27, 2009 in Celebrity endorsements, Head, Tennis | Permalink |
Comments
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As a real tennis fanatic I was just lamenting last week about how bad tennis advertising is. It's terrible to say this is one of the better ones ... could've been a ton more enjoyable with some snappier editing.
I hate the announcers on this commercial almost as much as the real announcers for tennis matches. Thank god they didn't call up Mary Carillo.
Posted by: Bill | Apr 27, 2009 3:44:28 PM
This advertisement was definitely a joy to watch despite that its content was somewhat ridiculous. It's nice to see that Head wasn't afraid to hold back on this one. I was immediately engaged and entertained upon Mr. Djokovic's jumping into the stands. Although this ad was questionably over the top, it was better than being put to sleep watching Roger Federer in that Gillette ad. This advertisement easily catches and holds attention, and the creative component alone makes it worth watching.
Posted by: bill | Apr 27, 2009 8:26:53 PM
omg that is the FUNNIEST ad I have ever seen!!!! Love it love it! I will look for Dokovic to play tennis on TV.
Posted by: sandra | Apr 27, 2009 10:45:01 PM
