SNY ad honors Keith Hernandez's mustache
Fans of Keith Hernandez—and, especially, fans of his mustache—will enjoy this new commercial from Ogilvy & Mather promoting the cable-sports network SNY, on which the former first-baseman is one of the announcers for New York Mets games. In the spot, Hernandez is signing autographs at a sports-gear store, and pretty much everyone in the place has donned a fake 'stache as a sign of respect, or something. If it seems extravagant to build a commercial around the guy's mustache, it's less elaborate than handing out 20,000 free fake mustaches to people who come to the ballpark—which, according to an old blog item on the SNY Web site, is what the network did a couple of years ago at Shea Stadium to celebrate the fact that Hernandez had won "Top Sports Mustache of All Time" honors from the American Mustache Institute. (In case you're not familiar with its work, the institute is dedicated to "protecting the rights of, and fighting discrimination against, mustached Americans by promoting the growth, care and culture of the mustache.") In the unlikely event that Keith ever shaves off his mustache, New Yorkers can mess with his mind by pretending that he never had one in the first place, thus recapitulating the premise of a weird French movie from a couple years ago called La Moustache. —Posted by Mark Dolliver |
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April 30, 2009 in Baseball, Celebrity endorsements, Dolliver, Ogilvy, SNY | Permalink |
Comments
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Uh, why doesn't everyone, but the guy being criticized wearing a mustache? Very inconsistent conceptually. I also cannot understand the Indian guy. Another strike out by Ogilvy and for a free client. Bring in some talent Ogilvy!
Posted by: I do not know | Apr 30, 2009 10:24:23 AM
Free client? Who says they're free?
Posted by: pawn | Apr 30, 2009 12:07:55 PM
Love the indian guys.
But I still wont wear the mustache.
Posted by: delirious | Apr 30, 2009 12:20:09 PM
It's so sad to see Overit I'm Ogilvy fail again when they have a creative client. Just sad. Guess all the talented creatives have left and the politicos are now doing the work. Really sad.
Posted by: Sad | Apr 30, 2009 3:55:36 PM
It's so sad to see Overit I mean Ogilvy fail again when they have a creative client. Just sad. Guess all the talented creatives have left and the politicos are now doing the work. Really sad.
Posted by: Sad | Apr 30, 2009 3:55:51 PM
Pathetic would be a better word.
Posted by: @sad | Apr 30, 2009 3:57:32 PM
How is this relevant to SNY? Why because it's in a small Indian run sports store in the garment district? WTF>?
Posted by: SNY? | Apr 30, 2009 4:28:04 PM
wow, a lot of angry ogilvy ex pats out there.
Posted by: i do not know sad | Apr 30, 2009 5:12:20 PM
TOTAL FAIL.
Posted by: Ogilvy | Apr 30, 2009 6:28:44 PM
This is so wanna be "Earl Hickey." Seems like the hack creatives left at Ogilvy are still knocking off movies and tele shows.
Posted by: Darnell Turner | Apr 30, 2009 8:14:30 PM
Why did Adfreak switch over to this new video player instead of using YouTube? It's awful. It doesn't let you pause to buffer the video, which is the most important thing for me.
Posted by: prawn | May 1, 2009 12:17:11 AM
YouTube has a habit of deleting our accounts without explanation, so we're experimenting with a couple different players.
Can you explain your problem further over e-mail? Link is in the upper right. Thanks.
Posted by: Tim Nudd | May 1, 2009 7:38:37 AM
Heard froma very reliable source that the indian guys are actually Daryl Strawberry and Mookie Wilson done with some CG and makeup.
Wow
Posted by: Pete | May 1, 2009 8:50:36 AM
Finally, Keith's strip of facial hair is being recognized.
See the film that started it all and maybe buy a t-shirt to go with your fake moustache at the game:
http://www.imkeithhernandez.com/
Posted by: Joey B | May 1, 2009 12:46:43 PM
HA! Ogilvy really did rip off the idea like Darnell Turner said. The "I’M KEITH HERNANDEZ" knock off! Only the hacks at Ogilvy aren't creative, so they F'ed it up. So lame. Can you start listing credits on this site already. I totally want to know which GCD oversaw this turd and the team that executed it.
Posted by: @ Darnell | May 2, 2009 2:20:41 PM
Awesome.
Posted by: Mets fan | May 2, 2009 8:21:52 PM
Magnum P.I ripped off Burt Reynolds
Keith Hernandez ripped off Magnum
Earl Hickey ripped off Keith
Ogilvy ripped off Earl?
Posted by: Señor Bigotes | May 2, 2009 8:36:54 PM
In the last two years, who hasn't Ogilvy ripped off?
Posted by: Earl | May 4, 2009 6:07:50 PM
facebook.com/nynysportssports
Posted by: Mandeep | Sep 24, 2009 11:34:50 AM
