Tiger Woods learns to focus in Gatorade ad
Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which now contains theanine, which aids in concentration) and shows Woods as a kid learning to keep his mind from wandering on the links. He does this with the help of a wise old grizzly bear (who looks and sounds a lot like Woods' late father Earl) and a literal waterfall of Tiger Focus, which the boy eagerly slurps up. Samuel L. Jackson is among the voice talent for the campaign, and funk master Bootsy Collins did the original music. This first spot also has a heavy Nike flavor, as Woods and the bear both sport Nike logos on their caps, and Tiger does the hacky-sack thing with the golf ball at the end—the same trick he made famous in the legendary 1999 Nike commercial. |
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April 9, 2009 in Celebrity endorsements, Gatorade, Golf, Nike, Nudd, TBWA, Tiger Woods | Permalink |
Comments
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jeez, they just keep spewing out garbage for gatorade. Repeat after me creatives, getting a bunch of big names into a commercial will not make it good.
Posted by: frank | Apr 9, 2009 4:01:39 PM
THIS COMMERCIAL SUCKS WTF. GATORADE SUCKS
Posted by: Chiat LA | Apr 9, 2009 8:24:32 PM
This makes no sense. Can we be a little less obvious if we are going to advertise to our children. Looks beautiful though.
Posted by: WTF | Apr 10, 2009 2:34:51 AM
Gatorade's dirty little secret is this:
Athletes don't drink it as much as you think.
For instance, the Gatorade barrels on football sidelines are (more often than not) actually filled with Pedialyte.
Posted by: Keith Jackson | Apr 10, 2009 9:39:44 AM
Very interesting ad. If you look at a photo of Tiger's father (who passed away a few years ago) he has the same eyes as the bear.
Posted by: Frank | Apr 10, 2009 2:27:17 PM
I'm surprised Disney isn't saying anything about that bear's deep resemblance to Baloo. They get uppity over nothing all the time.
And does this mean we're done with the whole Monty Python thing?
Posted by: Rebecca Cullers | Apr 10, 2009 3:10:33 PM
Tiger is just rolling in the money huh? now Gatorade? wow just wow, well congrats Tiger on your ever impressive resume of Sponsors, can't hate, weird commercial though.
Posted by: JustinSMV | Apr 12, 2009 8:37:35 PM
I think it's a pretty interesting ad that shows the benefits of the product up front. I like the direction they are going with this and am interested in seeing where the rest of the campaign ends up.
Posted by: Ellie | Apr 13, 2009 1:21:43 PM
No you're not ellie. You're lying. You don't care where the campaign ends up. Shame on you.
Posted by: Ringer | Apr 13, 2009 1:46:18 PM
I think Gatorade did an awesome job with this. The commercial is a little different but I think its going to be good. It is very interesting to see them make a drink with theanine. I take Suntheanine everyday and it is a wonderful ingredient if you need help concentrating.
Posted by: George11 | Apr 13, 2009 5:41:29 PM
Its nice to see a product on the market that actually has a benefit. Go tiger!
Posted by: Bobbco1990 | Apr 13, 2009 5:43:26 PM
Awesome ad! Remember the message"concentrate on being great"! If more parents took the time to help their kids get this message, more of our children would be fulfilled in reaching their goals....and then surpassing them!
Posted by: Jonathan Jose Opey | Apr 14, 2009 3:41:11 PM
Anyone know what production house they used for this spot?
Posted by: dummydelux | Apr 15, 2009 1:55:40 PM
I just bought some, I think it will help with my urine test next week.
Posted by: jumper | May 22, 2009 1:58:17 AM
Fizzy drink company Gatorade was the first to announce it is dropping Tiger Woods. They say the decision was made "months ago" but I guess the sex scandal, as reported on sports sites such as Dozensports.com, spiraled out of control.
Posted by: romulus | Dec 15, 2009 10:14:22 PM
Fizzy drink company Gatorade was the first to announce it is dropping Tiger Woods. They say the decision was made "months ago" but I guess the sex scandal, as reported on sports sites such as Dozensports.com, spiraled out of control.
Posted by: romulus | Dec 15, 2009 10:15:48 PM
