Twitter alerts you to freshest hot cross buns
Twitter is poised to remake our world. A new area of focus: local bakeries. These bakeries have a problem. They have fresh stuff coming out of the oven all day long, yet people don't know exactly when. Enter Twitter. Courtesy of digital agency Poke, BakerTweet sends out a message whenever fresh goods pop out of the oven. Poke set up a handful of London-area bakeries with receivers to partially automate the process. The idea is, it's a cheap way for them to promote their products, although I wonder just how many Tweets about scones and buns people want to read. Check it out in action at the Twitter feed of Albion's Oven. |
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The idea is that the volume of Tweets is kept to a level where you shouldn't get annoyed - we hope.
It's not just a way for them to promote their wares cheaply. But it's also for the benefit of people who like their baked goods super-fresh. People like us.
Economically (and ecologically) the benefit really kicks in towards the end of the day, where they can run flash-promotions to get rid of any over-stock of Apple Turnovers.
BakerTweet: Saving the world one Danish at a time.
BTW, it's only one bakery that's been equipped (for now).
Posted by: Iain Tait | Apr 1, 2009 11:41:44 AM
