Upload-your-photo campaigns refuse to die
Some trends last far longer than you'd expect. Reality TV and Uggs, for instance. In the marketing world, I'd put the upload-your-photo campaign in this category. How many times do brands expect people to get a kick out of this? Yet they still keep coming, all hoping to be the next "Elf Yourself." The latest is from Kellogg, which is glomming the Cheez-It brand onto Paramount's upcoming Star Trek release with, yes, "Trek Yourself." You upload your photo, then have your Spock avatar (or another crew member) spout pre-set lines, like a plug for "big cheese." You can also create your own message through text-to-speech technology. Oddcast built the app. See my Spock in action here. |
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April 8, 2009 in Cheez-It, Kellogg, Morrissey, Oddcast, Star Trek | Permalink |
Comments
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I think they keep getting made because they keep working. As soon as people stop uploading their pics to 'trek' themselves, we'll finally be able to move on to the next best thing.
Posted by: Cory O'Brien | Apr 8, 2009 12:49:46 PM
ahh- while were at it, how about you www.uploadyourface.com - ;)
Posted by: ken | Apr 8, 2009 2:36:54 PM
I think Crispin is a damn good Agency.
Posted by: mike | Apr 8, 2009 2:38:43 PM
And so it continues...
http://www.terminateyourself.com/
Terrible.
Posted by: Mike | Apr 9, 2009 7:59:10 PM
Nasty, lazy, boring creative.
YAWN.
Posted by: Bob Gubbins | Apr 21, 2009 9:47:08 AM
