U.S.-Mexico relations strained over BK spot

This European ad from Crispin Porter + Bogusky for Burger King's Texican Whopper is honestly pretty harmless, but it has Mexico up in arms about its people being portrayed as tiny luchadors who wear their flag like a cape. It's the first cross-border advertising dispute since that infamous Absolut ad from Mexico City. We've seen worse stereotyping of Mexicans, though. And Consumerist is right to ask what kind of cowboy can't open his own jars. But it's worth pointing out that chaps are buttless by design, so that's not insulting, either. At least he wore them over pants.

—Posted by David Kiefaber

April 15, 2009 in Burger King, Controversy, Crispin Porter, Food and drink, Kiefaber, Restaurants | Permalink

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I think the real issue here is: Deliciousness. I fully support this tasty burger.

Posted by: Stuart Foster | Apr 15, 2009 11:31:46 AM

If only Mexico could fight the drug cartels, corruption and murders with the same vengeance.

Posted by: Tequilla! | Apr 15, 2009 11:41:08 AM

I think its kind of sweet. Nacho libre was far worse.

Posted by: golublog | Apr 15, 2009 12:41:25 PM

makes one yearn for the innocence of the frito bandito, who i heard still languishes in the solitary of political correctness

Posted by: Don Alejandro de la Vega | Apr 15, 2009 4:28:18 PM

I'm with "Tequilla!"; it's a shame they can't focus on some real problems down there. But it's so much easier to blame the big bad, mean old U.S. of A.

Posted by: Rich | May 4, 2009 2:31:34 AM


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