Bear simply astounded by Coke Zero's taste

This Coke Zero spot from Wieden + Kennedy is described as an "epic rock opera ... featuring such memorable cast members as a singing bear, candy-pooping birds [and] an elk with sausage antlers." There are also sheep with honeycomb wool, which I don't understand, but if that bear likes his sheep full of angry bees, more power to him. This is America, after all. (Actually, the spot only aired in Brazil, and broke just recently, even though it was completed some 15 months ago.) Anyway, the gist of this ad is that the bear is taken aback by the robust flavor of Coke Zero. Was he expecting it to taste awful? If so, he might not be the brand's ideal spokesbear. He could open for Meat Loaf on his next tour, perhaps.

—Posted by David Kiefaber

May 21, 2009 in Coca-Cola, Food and drink, Kiefaber, Soda, Wieden + Kennedy | Permalink

Comments

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Surely it's influenced by or simply mocking the oringina animal ad??

http://www.youtube.com/watch?v=mZB9-u5H-04

Posted by: Matt | May 21, 2009 11:00:07 AM

?

Posted by: Ringer | May 21, 2009 11:07:44 AM

Matt, exactly what I was thinking before it even started.
Anyway, I think the original was better.

Posted by: Phil | May 21, 2009 1:50:28 PM

This was actually done before the Orangina ad.

Posted by: Doris | May 28, 2009 2:39:06 PM


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