Coke's breakup ad is not everyone's fantasy
Coca-Cola is shocked—shocked—that a commercial in which a guy who's breaking up with his girlfriend is suddenly surrounded by pole dancers, prompting the girlfriend to lower herself to his adolescent fantasy standards, would be deemed sexist. Perish the thought! Really, all this Coke Zero ad from Australia needs is a bit of rephrasing. The line at the end, proposing that this is breaking up "as it should be," suggests a full endorsement of the proceedings, cartoonish though they may be, when all you need there is a quick acknowledgment that the guy's actually a delusional moron. Or they could make a companion ad from the women's point of view and apply some unfair, stereotypical expectations to men. An eye for an eye always leaves everyone happy. |
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May 5, 2009 in Australia, Coca-Cola, Controversy, Food and drink, Kiefaber | Permalink |
Comments
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Agreed. That ad is f'ing terrible, even relative to machismo brands like Axe and Spike.
Posted by: PS | May 5, 2009 1:40:15 PM
Wow- just watching that I was waiting for the voice-over to announce Axe as the product. Where did the classic and classy Coca Cola go? I would have expected this of Pepsi- but Coke- really? Now the little bit about the commercial being "deemed sexist" is just over dramatic. The raunchy scene is just stating what we all know men daydream about. It was just a matter of lack of creativity and waste of time until someone threw the image on the big screen. Yet, I will admit- I could watch it over again- it keeps my attention and I see a new girl every time!
Posted by: NatalieB | May 6, 2009 12:17:52 AM
This spot does not make me want to stop using Coca-Cola to brush my tooth.
Posted by: Unconcerned Citizen | May 6, 2009 2:26:04 PM
