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Crispin's Facebook app finds your ideal VW
The last time Crispin Porter + Bogusky released a Facebook app for a client, it stirred some controversy. It was Whopper Sacrifice, which encouraged people to trade friends for a free sandwich. The agency is back now with an app that's much less likely to offend. Meet the Volkswagens purports to match users with the right car model based on data from their Facebook profiles. After you install the application, it churns through information like your date of birth and educational history. It then spits out two matches. There's no explanation for how these are generated. For me, an unmarried male in New York City, it recommends a Passat station wagon—or a GTI. Those are kinda different options. I sent a note over to Crispin asking what data it uses for the matches. I'll update when/if I get an answer. —Posted by Brian Morrissey |
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May 5, 2009 in Automotive, Crispin Porter, Facebook, Morrissey, Volkswagen | Permalink |
Comments
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Meet the fahrfenugens, cousins of the fokkers!
Posted by: David Simpson | May 5, 2009 5:27:11 PM
Despite the fact that their somewhat limited product line can only give rough matches (my 'tech-savvyness' matched me w/ the GTI and the Rabbit) I think this is a neat campaign. It shows the potential that giving advertisers limited access to your social media profile can have, as they can really serve targeted ads that will match your interests better than the current 'hot local singles' ads that seem to dominate Facebook lately.
Posted by: Cory O'Brien | May 5, 2009 6:36:52 PM
I would have given the new CP+B App. more credibility if it recommended that in New York City you should use the Subway system, Brian.
A.B.
http://www.insidethatad.blogspot.com/
Posted by: A.B. | May 6, 2009 3:20:04 PM
Hey Brian - you ever hear back from crispin? It seems like a fair amount of single males are getting the Passat Family Truckster http://weareorganizedchaos.com/index.php/2009/05/05/the-new-vw-facebook-app-just-insulted-me/
Posted by: Jack | May 8, 2009 6:12:38 PM
Actually, I would also be very interested in the algorythm hence recommendation machine. Could also be complete random, no? Would you notice?
Posted by: Thomas | Jun 17, 2009 5:50:33 AM
