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FirstBank gives giant ads to tiny businesses
The indefatigable Colorado team of FirstBank and TDA Advertising & Design change marketing tactics as often as Microsoft and Crispin Porter + Bogusky. The latter make headlines worldwide. FirstBank and TDA, well, they'll always have a home here on AdFreak! No ski masks or light planes this time—instead, the bank has launched an outdoor and online pitch that includes promotions for various local small businesses. "We care about small business," the ads explain. Now, wags might ask why FirstBank would start making ads for other people when its own ads haven't been so hot. Still, Abbey the babysitter, Rod the wedding singer, Joan the math tutor and Mrs. Bennett the piano teacher will appreciate it (and they've probably never heard of Cannes or the Clios anyway). FirstBank swears they're real customers. Who knows, the way the economy's going, GM, Chrysler or Bank of America could be requesting some of this free-ad action. |
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May 19, 2009 in Finance, FirstBank, Gianatasio, TDA | Permalink |
Comments
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I think its a great idea. It's similiar to that solar powered ad, where it actually fullfills the promise.
Posted by: golublog | May 19, 2009 1:39:44 PM
I love it. I think it's brilliant.
Posted by: Chris Grayson | May 19, 2009 1:41:47 PM
Didn't MailBoxes, etc. do this a couple years ago?
Posted by: Guest | May 19, 2009 1:57:14 PM
Has someone tried the phone # to see if they are real people?
www.insidethatad.blogspot.com
Posted by: A.B. | May 19, 2009 2:44:03 PM
I just tried the phone # and it is a personal voice mail for a Cynthia Bennett. She says that she is no longer accepting new students but she will refer you to another company that is taking new students.
Hmmm... maybe this advertisement really does work?
Posted by: Jennifer | May 19, 2009 6:16:36 PM
Awesome idea.
Posted by: T | May 20, 2009 11:48:19 AM
Great concept, poor art direction.
Posted by: bogus ky | May 20, 2009 5:07:41 PM
This is an awful idea. The people listed on these ads are going to have to change their numbers within two days. I'm sure nobody sitting in traffic is going to think to prank any of them.
Posted by: james@drawandquarter.com | May 21, 2009 3:30:34 PM
Great idea.
Posted by: AdHuman | May 22, 2009 9:48:30 AM
@Jennifer: or maybe the advertiser was smart enough to set up a phony phone number with a voicemail message.
Posted by: Doug | May 22, 2009 5:08:18 PM
