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Kid grows up fast in car dealer's advertising

It's been a while since we've seen a local car-dealer commercial that's as bad as this one. (The last one was probably the travesty from South Oak Dodge in Matteson, Ill., with the shouting Sumo wrestler who represents the Asian car makers.) This one, from Florence & White Ford of Smithville, Tenn., is narrated by a kid who has an adult's mouth digitally (and poorly) grafted onto his face. He talks about the great deals and inventory, and then adds that his mom even drives a truck, which is why he calls her his "mothertrucker." "Reminds me of the Conan sketches using Syncro-Vox," says the reader who sent this in. Or a poor man's Baby Bob.

—Posted by Tim Nudd

May 6, 2009 in Automotive, Freaky, Nudd | Permalink

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If at Ford "quality is job 1" (old tag, but the thought should endure), it should also extend to dealer advertising. This is ridiculous!

Posted by: David Simpson | May 6, 2009 3:30:43 PM

why not cast a kid who can actually sit still for 30 seconds?

Posted by: peddler | May 6, 2009 3:38:57 PM

Horrible job placing the mouth on the kid

Posted by: A.B. | May 6, 2009 7:23:09 PM

No wonder the U.S. auto industry is in trouble.

Posted by: doozie | May 6, 2009 8:32:42 PM

It's disturbing, weird and creepy. What the hell were they thinking?

Posted by: adchick | May 6, 2009 11:35:23 PM

It may be "disturbing, weird and creepy" -- but it's also by far the funniest commercial I've seen in years. When an agency like Crispin does disturbing, weird and creepy commercials, they win awards. When a local car dealership does it, they get scorn and derision. Loosen up, people.

Posted by: Stephen Miller | May 7, 2009 12:26:42 PM


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