Parkinson's ads capture the body's struggle

Do you sometimes wish you had extra hands so you could get more things done? What if those hands had minds of their own? "Everything's harder when your body turns against you," says these powerfully illustrated print ads from Taxi in Toronto for the Parkinson's Society of Canada. The multiple limbs are, of course, eye-catching and surreal. But the mundane household details—the African-looking vase on the bookcase, the sun seeping in through the blinds, the papers hung on the fridge—are what drive home the message that this can happen to anyone. Those details enhance the overall sense of unease. The technique here is not unlike Saatchi's approach in the recent Alzheimer's ads from France. Both give us a sense of what it's like to struggle against rapidly deteriorating physical and mental aspects of ourselves. Via Ads of the World.

—Posted by David Gianatasio

May 20, 2009 in Canada, Gianatasio, Health, Parkinson's, PSAs | Permalink