Potbelly subs cannot contain their own girthPalm+Havas's new campaign for Potbelly Sandwich Works promotes the "Bigs," which is apparently an offer of 30 percent bigger sandwiches for an extra $1. The work takes a straightforward approach, grafting "er" onto words to make their point. Some of the executions invade the space of neighboring (fake) ads, ostensibly because the sandwiches are so big. This visual idea works OK, but tongue-tying headlines like "bigger-er," "hungrier-er," "fulfilling-er" and "satisfying-er" just look wrong. And the "Bigs" itself sounds like a malady of the gastrointestinal variety. (Example: That sandwich gave me the Bigs something awful.) Thanks a lot, Potbelly, but Denny's sounds like a safer bet for lunch. Yes, I could've said "safer-er." But that would've been predictable, and in the case of Denny's food, woefully inaccurate. |
|
May 26, 2009 in Food and drink, Gianatasio, Palm+Havas, Potbelly | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Damn I misunderstood the first ad! I thought "satisfying-er" is something meant to sound like "satisfying her" as a phallic reference to the bigger stick sandwich. Call me a pervert.
Posted by: Darius cel Tulbure | May 27, 2009 2:24:05 AM
All right: You're a pervert.
Posted by: CKL | May 27, 2009 3:56:57 PM
These ads have really blatant sexual overtones. And they're not clever, either.
They apparently want to be quizno's so bad, that they're ripping off their idea and removing any trace of subtlety.
Let me guess, their next campaign will feature singing rats.
Posted by: Peanut Gallery | May 28, 2009 9:42:35 AM
