T-Mobile turns London into big karaoke bar
T-Mobile is getting good at these big public advertising stunts over in London. First, they organized the spontaneous dancing in Liverpool Street Station (below). Then, last Thursday, they managed to get 13,000 people into Trafalgar Square for what they thought might be another dance-a-thon, but which turned out to be a collective karaoke rendition of "Hey Jude" (above). The American singer Pink showed up and joined in, too, for some reason. These flash-mob stunts, coordinated by Saatchi & Saatchi, are less notable for how they reinforce T-Mobile's brand message, which is the typically vague "Life's for sharing," than for the brand-specific way in which they're mobilized: via text message to T-Mobile customers. |
|
May 4, 2009 in Europe, Nudd, Saatchi & Saatchi, T-Mobile, Telecom | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Watching hundreds of people singing "Hey Jude" together really seems to fit the phrase "Life is for sharing."
Posted by: Brian Son | May 4, 2009 3:43:35 PM
I would be interested to know if the 2 stunts above benefited the brand in anyway besides create (more) good will towards the brand?
A.B.
www.insidethatad.blogspot.com
Posted by: A.B. | May 4, 2009 5:06:53 PM
Great video. Very interesting concept.
Posted by: Jack Zufelt | May 5, 2009 7:15:06 AM
No product benefits. No hyper-sell voice over. No gross celeb endorsement (except Pink who only gets a cameo). Just a bunch of strangers coming together for a sing-along. Love it.
Posted by: doozie | May 5, 2009 3:35:59 PM
T-mobile doing great! Karaoke is great!
Posted by: celebrity videos | Dec 8, 2009 7:27:02 AM
