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Air New Zealand also does long-form nudity
Last month, we posted the 45-second Air New Zealand spot that shows the carrier's employees naked, with painted-on uniforms, to emphasize that they have "Nothing to hide" (at least in terms of hidden fares). Today, The New York Times points out that the campaign also includes the three-and-a-half-minute on-board safety video above, which likely gets more attention than most presentations of its kind. It's still not clear that being nude improves the flying experience, but Air New Zealand is at least filling the void left by Naked-Air, whose first flight in 2003 was also its last. |
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June 30, 2009 in Air New Zealand, Airlines, New Zealand, Nudd | Permalink |
Comments
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It's an excellent advertisement considering the majority of the time, people who are forced to see these on board instructions just zone out. Rather than the traditional bland method which everyone has heard, they help by using their bodies very slyly that grips the attention of anyone watching.
Posted by: Joseph A. | Jun 30, 2009 1:50:01 PM
Virgin America also has a great safety video. http://www.youtube.com/watch?v=eyygn8HFTCo
Posted by: Andrew | Jun 30, 2009 5:04:05 PM
I'm sorry, what did they say about safety?
Posted by: durrrrrrrrrrr | Jul 1, 2009 1:48:14 PM
