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Another lovely New Zealand safe-driving ad
Ah, New Zealand road-safety ads. Always so subtle and understated, except when they show children's bloody heads smashed on windshields or, in the new PSA posted above, a dead guy flopping around and terrifying his injured buddy after their drunk-driving accident. The spot is meant to be brutally unsettling, but there is a bit of unintentional comedy—the dead guy's body looks a bit like a dummy at times. Though of course, the point is that both of the guys are dummies. The tagline is: "If you drink then drive you're a bloody idiot." By Clemenger BBDO in Wellington. |
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June 24, 2009 in BBDO, New Zealand, Nudd, PSAs, Road safety | Permalink |
Comments
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Er, can't tell whot hees sayin init.
Posted by: Ken Curch | Jun 24, 2009 5:05:21 PM
That was a bit freaky.
Would have liked a bit more lighting.
Posted by: Phil | Jun 24, 2009 10:13:51 PM
Unfortunately the line is complete plagiarism from a famous campaign that ran in Australia in the 1990's for the TAC.
Posted by: Paul Sewards | Jul 7, 2009 10:35:11 AM
