Bing keeps you from being a blithering idiot
Microsoft and JWT wasted no time in following up their introductory Bing commercial that we wrote about last week. In these three ads, the new "decision engine" is posed as the cure to a new disease called "Search Overload Syndrome," also known as S.O.S. Ha, clever! (Microsoft is all about curing people these days. Its new Internet Explorer spots treat the freaky disorders F.O.M.S. and S.H.Y.N.E.S.S.) Symptoms of S.O.S. include getting distracted by unrelated links and reciting meta tag descriptions in response to loved ones' queries. I like the spots—they're right on Microsoft's brand promises of productivity, efficiency, etc. But I always thought getting lost with other links was part of the fun of Google. (These ads are almost anti-curiosity, actually.) When I think about it, though, I do waste an impressive amount of time exploring unrelated links. If Microsoft could invent Bing-epedia, my productivity could truly soar.
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June 11, 2009 in Bing, Cullers, JWT, Microsoft, Search | Permalink |
Comments
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invent a problem that doesn't exist! then swoop in and fix it. i guess that's the only strategy that works for a wholly unnecessary product.
Posted by: churlie | Jun 11, 2009 12:54:33 PM
Fun Fact about this campaign:
http://godsofadvertising.wordpress.com/2009/06/05/1591/
Posted by: Steffan Postaer | Jun 11, 2009 4:13:32 PM
Funny and fresh. Nice work. Love the use of sound to further entrench the name and what it means.
Posted by: Kalie Kimball-Malone | Jun 11, 2009 4:53:14 PM
I like the spots, but churlie is right, Google wasn't broken, and Bing ain't fixing it.
Posted by: Chris | Jun 11, 2009 6:12:59 PM
I think its good that people know all this information. Fuck search overload. I wanna cram as much of that fuckin internet into my brain as f-ing possible!
Posted by: Ringer | Jun 11, 2009 7:01:36 PM
This is smart, good, and totally different from anything else on TV.
Posted by: Mike | Jun 12, 2009 8:05:35 PM
Inverse Search is the only true and complete cure for search overload, information overload and click fraud. http://inversearch.blogspot.com
Posted by: Lisa H | Jul 1, 2009 12:09:17 PM
