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Don't gut fish, or women, while they're alive
Dutch non-profit Animals Awake takes a page from PETA's playbook in this disturbing spot by getting festish model/Playboy Playmate/sexy vegetarian Ancilla Tilia to strip naked. But then the ad gets, well, Dutch, and the poor girl is gutted like a trout by some dowdy fisherman. The point is to discourage stripping fish while they're still alive. Similar consideration, we're sure, should be given to Ms. Tilia. But as PETA so often does, Animals Awake muddles the message here in the delivery. Gutting a fish, even while it's alive, and killing a human being in a room full of people just aren't the same thing. Animals Awake has a worthy message to relay, but it could do so without all the gimmickry. Via Osocio. |
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June 30, 2009 in Animals, Europe, Kiefaber, PSAs, Revolver Media | Permalink |
Comments
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Ads like this make me wonder if it's good or bad that they can't be shown in the US. Sure, it gets the point across, but if commercial breaks had the potential to turn into human guttings and gratuitous violence at any moment, I think TiVo would sell a lot more 30-second skip boxes.
Posted by: Cory O'Brien | Jun 30, 2009 1:02:34 PM
This is a terrible ad, the association is way too loose in this case to try something this edgy. Not to mention, why not just have the fisherman eat the corpse then like hump it when its dead and say, don't eat fish or rape fish either. Fish does not equal human. For one, we eat fish. This is ridiculous, I hate that environmental groups use these kinds of appeals. It's not that people don't care about the issue, it's just that diemboweling live fish should be in the "awareness" stage of development, not the shock factor stage. This ad is ridiculous. I don't understand how people agree to run this.
Posted by: Lian Han | Jun 30, 2009 1:27:36 PM
I'm not unsympathetic towards fish, but are they alive for hours after gutting? Because this is one of those instances where things like this happen naturally every day. I'm just saying, a shark wouldn't wait till we're passed out to sink his teeth into us.
Posted by: Craig | Jun 30, 2009 3:09:37 PM
