French child-porn PSA unmasks tormenters
Putting victims' faces on appeals to fight child pornography is a no-brainer. Taking a different tack, this ad for End Child Pornography And Trafficking (ECPAT) from BETC Euro RSCG, which broke in France a few weeks back, focuses instead on the middle-class Web surfer at the end of the supply-and-demand chain. The clip would be riveting even without the surrealistic "masks" worn by the abusers. But they immeasurably increase the creep factor and hammer home the point that Johnny Download is just as much to blame for the horror as the thugs filming the kids. Via Osocio. |
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June 22, 2009 in Child welfare, Euro RSCG, Europe, PSAs | Permalink |
Comments
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very powerful
www.thecuriousbrain.com
Posted by: michael | Jun 22, 2009 10:36:25 AM
Spot-on strategy to bring attention to a dirty gigantic secret of the intersection of the porn industry and human trafficking. Sad to say, there are more slaves now than ever in history, and many are little girls like this. For more info and ways to help, see National Geographic story on 21st-century slaves from a few years back, watch documentary Call + Response, or check out International Justice Mission.
Posted by: Nate Davis | Jun 22, 2009 11:37:03 AM
Great commercial sending a great message.
But I can't help but wonder how desperate an actor has to be to sign up for THIS gig?! "Yeah, I'm the child porn guy in the commercial." His parents must be so proud.
Posted by: Jen | Jun 24, 2009 4:42:57 PM
