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Hardee's commercials dig even deeper hole

We already wrote about Hardee's new Biscuit Holes ads, where the words "hole" and "balls" get repeated a lot, but missed this particular spot, where people just come out and say "A-hole" over and over. In a taste test, regular donut holes are marked A, and Biscuit Holes are marked B. People side with the B-holes because "the A-hole seems kind of small," "the A-hole is nasty" and "the A-hole tastes funny." The campaign is by Mendelsohn Zien, which also did the Paris, Padma and Audrina burger spots.

—Posted by Tim Nudd

June 30, 2009 in Food and drink, Hardee's, Mendelsohn Zien, Nudd, Restaurants | Permalink

Comments

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Love that.
I wish more advertisers could walk a little closer to the edge and really put their brand out there.

G.


Posted by: Glen Powell | Jun 30, 2009 1:29:24 PM

This is some of the funniest stuff I've ever seen! Hilarious.

Posted by: Joe | Jun 30, 2009 2:01:48 PM

Jealous.

Posted by: Chad Brophy | Jun 30, 2009 2:11:33 PM

This spot is crap. Almost literally.

Posted by: Arthur M. Schlesinger, Jr. | Jun 30, 2009 5:33:09 PM

they have a site too: http://nameourholes.com

Posted by: johnny | Jul 1, 2009 11:58:09 AM

....and our culture sinks further into the gutter and it is not even funny.

Posted by: James Martin | Jul 1, 2009 3:14:32 PM

I guess the Idiocracy really is here...

Posted by: Joe | Jul 3, 2009 7:32:07 PM

I think it is pretty funny. With all the hubub I was expecting something offensive. It comes off as sort of cute. Let's get a life out there people.

Posted by: goodads | Jul 23, 2009 12:54:38 PM


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