Luvs empathizes with cast-off older siblings

Psychologists might disagree with the premise of this Luvs ad from Gerry Graf and Harold Einstein over at Saatchi & Saatchi. There's a pretty wide gulf between telling a kid he's getting a sibling and telling a husband he's getting cuckolded. Different emotional and physical bonds, different stages of brain development, etc. Plus, the ad feels a bit long. Still, it's an amusing way to highlight an issue that parents, already overloaded at that stage, usually shrug off. But if your younger, more attractive brother starts putting the moves on Mom, you'll want to call someone other than Luvs.

—Posted by David Kiefaber

June 19, 2009 in Diapers, Kiefaber, Luvs, Saatchi & Saatchi | Permalink