« EA's Charm Girls Club isn't overly charming | Main | Beatles reborn in exultant 'Rock Band' spot »


Modern dancers interpret the art of Cadbury

The performing arts are taking a beating from advertising today. First, we had the Breathe Right nasal-strips guy who quietly snoozes through a pretentious theater performance. Now, we get this Cadbury Caramilk ad from Saatchi & Saatchi New York, in which the process of creating the candy bar is "revealed through modern dance"—which is another way of saying, revealed through a bunch of jiggling, costumed buffoonery. A commercial ridiculing an orchestra would round things out.

—Posted by Tim Nudd

June 8, 2009 in Cadbury, Candy, Nudd, Saatchi & Saatchi | Permalink

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

This is disturbing.

Why is the caramel female and the chocolate male?
Why does the chocolate have a boxy head, two balls on their arms and a boxy foot.

What IS this?

And NO Cadbury, I still don't get it.
I'm done. I'd rather watch 'How It's Made'

Posted by: Bebedelaluna | Jun 12, 2009 2:45:09 PM

This is just nasty.

Posted by: Baglady | Jul 2, 2009 12:25:10 AM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.