« What 'hole dreamed up these Hardee's ads? | Main | Scientology will repair your awful rotten life »
Portland says you really suck at advertising
Portland, Ore., wants you to know that its excellent advertising is far superior to your stupid advertising. And it's decided to take on all comers with a spinning insult wheel. Ant Hill Marketing's promo for the city's ad-awards show, The Rosey Awards, includes the wheel as a handout and part of the Web site. Assuming you're a creative, but not creative enough to come up with your own smack talk, you can spin to get insults directed at New York, Seattle, Atlanta, Minneapolis, Boulder, Colo., and San Francisco, among others. A sample? For Madison, Wis., they've got, "When it comes to advertising in Wisconsin, they make great cheese." Ant Hill also plans to send taunting letters to other cities' ad groups. I presume they'll include at least one thinly veiled jab at your mom. Want to join the game and add to the animosity in the industry? Tweet them, and maybe you'll win the "Smack of the Week." According to Rosey's ambassador Kim Bratner, Portlanders are "tired of being the best-kept secret in the United States." Whiners. I have a dream—a dream that one day we'll be defined not by our city of residence but by the quality of our creative. Except for the people in Denver. Those people are all freaks. |
|
June 26, 2009 in Award shows, Cullers | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
"When it comes to advertising in Wisconsin, they make great cheese." I'm not sure what it says about Portland's creative, but a very similar headline was used in a campaign 5+ years ago to promote Oregon-made cheese.
Posted by: creativex2 | Jun 26, 2009 1:24:21 PM
Yeah! Take that, Boulder!
Posted by: Erin D. | Jun 26, 2009 1:29:33 PM
The campaign has already caused a stir in the industry -- both locally and in other markets. At least one Portland agency has boycotted the project. I'm proud to have been a copywriter on this. It took a guts to launch this thing -- which naturally means it never would have have flown in Seattle!
Posted by: Joel Gunz | Jun 26, 2009 1:57:04 PM
@Joel Gunz: Somehow, I'm not sure "guts" is the right word.
Posted by: Dino Citraro | Jun 26, 2009 5:02:08 PM
I wonder, did they take a jab at us folks in LA? By the way, besides W&K and the almighty Nike who else do they have?
Posted by: A.B. | Jun 26, 2009 11:46:40 PM
Los Angeles: Advertising is about talking to people in a real voice. Tough to do after botox.
Think your city is creative? Say so at http://www.roseyawards.com/#/Win_Tix
Posted by: Rosey | Jun 27, 2009 9:12:33 AM
Congratulations Portland! You have officially become a humorless parody of yourself and world capital of mush-minded, hipster toxicity! But it all looks great.
Posted by: Pareidolius | Jun 28, 2009 4:04:25 PM
@joelgunz since when does a self-fomented "stir" doesn't count as a stir. Campaign's use of social media to pick a fight is lackluster at best.
Posted by: creativex2 | Jun 29, 2009 11:13:04 AM
Some folks have some common sense. I pick this one and skip the other. http://www.noseyawards.com
Posted by: AJ | Jun 29, 2009 6:27:02 PM
You're a copywriter and posted a comment that says "it took a guts to launch this thing ..." ?!? You need an editor, sir.
Posted by: Anon | Jul 1, 2009 6:11:53 PM
@JoeleyTwoTimes
Wow, I hadn't even noticed Joel's double entry system ...
"it never would have have flown in Seattle"
I still recommend you seek the services of an editor, sir.
Posted by: Anon | Jul 1, 2009 6:15:18 PM
re: everyone addressing copywriters' typos... heard of muphry's [sic] law?
Posted by: Sarah | Jul 6, 2009 6:20:54 PM
