Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and actually connects to the product being advertised: a new line of colored Wayfarer sunglasses. Carrozzini says he was inspired by Albert Lamorisse's The Red Balloon from 1956, which also featured a sentient red balloon, though not an explosive one. (Balloons are also flying high lately thanks to Pixar's Up.) Carrozzini shot the ad in high-speed Phantom HD, which captured the detailed slow-motion images.

—Posted by Tim Nudd

June 12, 2009 in Cutwater, Nudd, Ray-Ban | Permalink