Sharpie urging you to doodle on everything
Sharpie has launched a promotion that tries to position the marker as a tool of artistic creativity. I recently used one to write "For Pickup" on a big cardboard box to return a supposedly ergonomic chair that gave me a backache. The ink smudged and was really stinky. (After former pitchman David Beckham inhaled some of that stuff, his career was never quite the same.) Now, Sharpie is encouraging people to ruin their sneakers and other items by doodling on them and sending the results to its "Sharpie Uncapped" gallery. You can visit Sharpie's YouTube page for a tutorial on making a customized T-shirt. Frankly, Twitter Tees are much less work and there's zero chance of choking on the fumes. |
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June 15, 2009 in Gianatasio, Sharpie | Permalink |
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Wow Sharpie! Way to get into the viral marketing with a concept that reached popularity fifteen years ago! Sharpie shoe doodlers do it out of boredom in the classroom not because it's cool. That's a by-product. (btw......a real old skool doodler uses only black Sharpies and Chuck Taylors) I'd submit my doodled Chucks from high school but, well....I think they may still be in one piece...I wore them A LOT.
Posted by: nihil | Jun 16, 2009 2:38:47 PM
