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Zombies and Skittles redefine advergaming
The marketing world is slowly warming up to "augmented reality," a surreal hybrid of real life and video. But the slick efforts for GE's Smart Grid and Ubisoft's Assassin's Creed 2 don't hold a candle to the experimental game shown above. Created by the Georgia Tech Augmented Environments Lab and the Savannah College of Art and Design (yes, that's our second SCAD reference today), ARhrrr is a zombie shooter that you play through an Nvidia mobile device. Will this game take off, boosting the sales of Skittles as highly prized explosives? Doubtful. But it sure is a cool peek into the future of braaaiiinnns…. er, I mean, branded gaming. Via C.C. Chapman. |
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June 12, 2009 in Augmented reality, Griner, Skittles, Video games | Permalink |
Comments
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I can't wait to be hunched over the desk. Arhrrr is the sound you'll make trying to play this thing.
CLEARLY you need to be able to do this sitting down. I guess if you tape the paper to your monitor...
Posted by: Ryan Scott | Jun 12, 2009 6:45:17 PM
If this could be ported to the iphone and other popular camera phones, it would be an instant hit.
Posted by: john | Jun 14, 2009 12:31:30 AM
