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BBH ready for British Wimbledon champion
Robinsons drinks and BBH London made a decent bet with this commercial, which has been airing during Wimbledon coverage in the U.K. over the past fortnight. It dreams of the moment when a British player will once again win the prestigious London tennis tournament. (The last British men's winner was Fred Perry in 1936; Virginia Wade won the women's draw in 1977.) The ad is a clear reference to Andy Murray, the Scotsman who's ranked No. 3 in the world. And sure enough, Murray is heading to Friday's semifinals. There, he meets Andy Roddick, the American player who so memorably screwed up AmEx's 2005 U.S. Open ad campaign by losing in the first round. UPDATE: Murray lost to Roddick on Friday. Oh well, there's always next year. |
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July 2, 2009 in BBH, Europe, Nudd, Tennis, Wimbledon | Permalink |
Comments
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Thank goodness BBH London is still kicking out great work. BBH NY sucks and have brought down the network. Their strategy and creative is at the level of Grey. It's sad and pathetic. Go London! Go!!!
Posted by: Brits are it | Jul 3, 2009 12:39:02 PM
