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But where's the sign filled with tartar sauce?

Not to be outdone by America's booming gimmicky posters industry, a Frankfurt seafood restaurant called Fisch Franke souped up a poster frame and filled it with water, then added live trout. At that point, it's less a poster than an aquarium, but it was reportedly good for business so we'll put the semantics on ice for now. Besides, it's a cool idea and gives them an immediate marketing advantage over, say, a steakhouse. Hat tip to Chris Rawlinson.

Posted by David Kiefaber

July 21, 2009 in Germany, Kiefaber, Outdoor, Seafood | Permalink

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Thanks for the link up, was a great bit of work from Publicis.
You guys are my favourite daily read.
Chris

Posted by: Chris Rawlinson | Jul 21, 2009 9:06:52 AM

This sign clearly did its job, I would have stopped and checked it out as well. They definitely upped the ante when it comes to interactive street signage.

Posted by: Promotional Products | Jul 22, 2009 1:37:35 AM

peta anyone?

Posted by: kbulo | Jul 22, 2009 11:30:10 AM

Peta? Fish don't have feelings.

Posted by: 5 second Memory | Jul 22, 2009 7:37:54 PM


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