Driving on drugs is fairly safe until you stopNew Zealand's road-safety ads have their floppy corpses and their bleeding billboards, but Australia has plenty of its own safe-driving shockvertising. Specifically, Victoria's Transport Accident Commission excels at grisly advisories. The gruesome spot above, by Grey Melbourne, cautioning against smoking dope and driving, is no exception. It even tricks you into letting your guard down right before the end. Not to nitpick, but the driver was right to let his sober wife take the wheel, even if he did pick a crappy place to pull over. His ultimately cruel destiny, which could happen to someone who's just tired, not high, seems a bit random for anti-impairment message. TAC can keep you from making boneheaded decisions, but they probably can't do much when fate is out to screw you. |
|
July 13, 2009 in Australia, Grey, Kiefaber, Road safety | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
WoW! The people down under and their Kiwi counterparts have no problem with scary the hell out of everybody! I hope it works.
Posted by: Q - Ad Bear | Jul 13, 2009 12:36:02 PM
Maybe the solution isn't sober driving but a rethink on car design. Swapping the driver side would've saved this guy. - Just a thought.
Posted by: Chris Mills | Jul 13, 2009 3:54:38 PM
Don't listen to ur girlfriend????
Posted by: brendon | Jul 13, 2009 7:03:43 PM
Shocking. Literally flinched. But I agree the message is screwed up by the fact that the guy got crunched because he decided to do the right thing.
In other words, if you take the literal message of the story, it's 'once you take the wheel stoned, don't get out of the driver's seat'.
Posted by: Nick | Jul 14, 2009 1:59:00 AM
So dumb! Research suggests that smoking dope reduces your chances of getting in an accident, but we should never let the facts get in the way of a good beat up.
For sheer misinformation, this ranks right up there with police claims that speeding is a primary factor in just about every road accident, when again research has shown this not to be the case. Bogus governmental propaganda, Goebbels style!
Posted by: Andrew | Jul 14, 2009 11:38:57 PM
I really hate this ad. It serves no point but to shock the pants off conservative do-good generation Xers who are the least likely to use dangerous drugs and drive! But at the same time my two year old cried when he first saw it and there wasn't any warning for us parents of the content not to mention drug use ... It should be played late at night if at all. A total abuse of taxpayers money !
Posted by: Tony | Jul 17, 2009 12:53:51 AM
