Dragon Noodle Co.'s wacky Asian invasion
In a print push for The Dragon Noodle Co., a Las Vegas restaurant/sushi bar located in the Monte Carlo casino complex, L.A. shop David&Goliath goes with the flow in a riotous fit of faux pan-Asian persuasion. The campaign's bright super-cheerful Chinese look resembles a eugenics experiment in which a box of exotic firecrackers mated with a Chairman Mao propaganda poster. The copy reads like Simpson-esque hyper-literal translations from a Japanese sales pitch: "Magic tingles await your inside body," "Hoist your feast pants" and "Come to our satisfaction palace, hunger man" are sprinkled alongside wacky images of roosters, cherries, carp, birds, blossoms, sushi with feet and the floating heads of infants and kittens. Those laugh-out-loud lines sound like fortune-cookie come-ons, but there's no denying that the ads break the cookie-cutter mold. (See below for large versions of all ads in the campaign.) —Posted by Becky Ebenkamp
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July 10, 2009 in David&Goliath, Dragon Noodle Co., Ebenkamp | Permalink |
Comments
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Check the Minneapolis Show books from the early 2000s and you'll find that this exact idea has already been done. (Olson and Company, I think.)
Not that these guys ripped it off, but really, it's the exact same idea.
Posted by: BobH | Jul 10, 2009 3:11:00 PM
Great design. Really bad headline.
Huge f'up on D&G's part for this freebe client.
Posted by: Ooops | Jul 10, 2009 3:12:14 PM
http://www.citypages.com/adIndex/fuji-ya-42164/589178
Posted by: Seconded | Jul 10, 2009 3:36:55 PM
This is hilarious.
Posted by: Haha | Jul 10, 2009 3:36:57 PM
Thanks,Seconded.
I remembered it, but couldn't find them.
Posted by: BobH | Jul 10, 2009 5:00:10 PM
http://www.citypages.com/adIndex/fuji-ya-42164/589178
Posted by: Thirded | Jul 10, 2009 6:02:47 PM
This makes me laugh a lot more than the Fuji-ya ones. Good job, hunger man.
Posted by: Fourthed | Jul 10, 2009 7:30:17 PM
Feast Pants!!!
Posted by: jesse | Jul 10, 2009 10:09:48 PM
Feast Pants!!!
Posted by: jesse | Jul 10, 2009 10:09:49 PM
AWESOME
Posted by: D. | Jul 11, 2009 3:29:07 AM
greatness, fun stuff
Posted by: sweet | Jul 11, 2009 8:29:13 PM
3 full color ads for a sushi place in a hotel? I smell ADDY bronze.
Posted by: award show wank | Jul 13, 2009 11:19:05 AM
It's a nice spin on the popular "engrish" websites and blogs. Could be seen as a bit stereotypical and not politically correct, but I like it. Now where did I put my feast pants?
Posted by: doozie | Jul 13, 2009 5:38:44 PM
