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Drive safely in spite of the bloody billboardsWhat were we saying last week about New Zealand safe-driving campaigns? Oh yes, that they're insane. Here, the Papakura District Council resorts to "bloodvertising" to slow motorists down during the rainy season. Three big roadside billboards with children's faces on them are equipped with sensors that "bleed" red liquid when it rains. The effect is startling. Problem is, the kids look like they've been ravaged by syphilis rather than speeding cars. And if safety is the goal, shouldn't roadside ads be a little less distracting? Via Copyranter at Animal New York. |
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July 1, 2009 in BBDO, Kiefaber, New Zealand, PSAs, Road safety | Permalink |
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People easily can get freak out while driving. It would cause more accidents.
Posted by: Max Lee | Jul 1, 2009 6:36:24 PM
At that rate, he'd bleed out before the car stopped.
From the bleeding I saw, it normally would run down the skin toward gravity, not straight out of the ears directly to the ground unless the head was turned to that side.
Posted by: Phil | Jul 3, 2009 12:17:23 AM
