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Modernista! auctions dozen beer-ad scripts
With the Palm Pre spots long finished and Hummer not exactly doing a ton of ads these days, Modernista! has some time for self-promotions. The agency spent this week auctioning off a 12-pack of beer-commercial scripts on eBay. After 11 bids, the package sold for $45. That's pretty damn cheap. You have to pay a lot more than that for just one Crispin Porter + Bogusky intern (and they would probably bring their own beer to the office!). The eBay thing is a bit tired, too. Talk about Web 1.0. Why can't Modernista! do something clever to generate buzz, like launch a Web site that illustrates social-media transparency by sending users to Google, Wikipedia and other resources for agency info? |
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July 2, 2009 in Alcohol, Gianatasio, Modernista! | Permalink |
Comments
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I think the one key issue I have with this initiative is that it devalues strategic thinking, research, consumer insights, etc. It seems to say all beer brands are the same and that there are no differentiators. Advertising/marketing, can't be ordered off an a la carte menu...
Posted by: Jack | Jul 2, 2009 2:36:25 PM
$45 is more than A-B/InBev is paying their agencies these days. And I bet the payment terms are better.
Posted by: DT | Jul 3, 2009 9:59:11 AM
