« Evil children can't wait to get to McDonald's | Main | New York finally gets its pro-atheist bus ads »
Robots: Switch them on, and they just do it
Big Lazy Robot Visual Effects created this "spec commercial inspired by Nike." Whatever that means. I guess nobody's got paying clients these days. Now, I'm no fan of robots, but this is one impressive vignette. It subverts expectations by using a mechanical subject and lifeless cement-and-steel cityscape to vividly communicate pursuits of the human spirit, or at least the robot spirit, like pushing oneself to new heights, smashing limitations and being in total sync with the environment. Or running on all circuits. There's no need for this sprinter to chug Gatorade at the end of his gravity-defying run. That would just burn out his transistors, anyway. —Posted by David Gianatasio |
|
July 2, 2009 in Big Lazy Robot, Gianatasio, Nike, Spec | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Stunning work. Can't stop watching it (or listening to it). Kudos to Big Lazy Robot, who appear to be anything but.
Posted by: An ad guy | Jul 2, 2009 9:23:29 AM
Nothing big or lazy about that. Very cool. But David, enough with the PUNS! Oy vay.
Posted by: doozie | Jul 2, 2009 12:13:33 PM
Go Parkour Bot, Go!
Posted by: Rebecca Cullers | Jul 6, 2009 9:04:46 PM
